Pinterest has been in the news a lot recently. From it’s increase in users…again! To an App on the new Windows 10, it’s growth and popularity can’t be ignored.
Therefore to help you see other reasons why Pinterest might be a good fit for your business, I have put together a roundup of all the latest Pinterest news that affects you as a business owner (or blogger). Check them out below and drop me a line if you have any questions or wish to talk about my Pinterest Marketing Services.
Pinterest now has 291 million monthly active users
For comparison, Twitter has 330 million MAU. That’s still quite a few million away, obviously, but it’s likely not as far as most would expect.
In Q4 2018 Pinterest reported 265 Million Users and in Q1 of 2019 they just reached 291 Million MAU (Source) with 80% of those new signups being outside of the US.
Pinterest is Global and this means way more reach for your business. In fact! As of February 2019, Pinterest has a 72% Awareness Reach. Exciting! and this number is only going to continue to increase as users increase, just you wait.
Pinterest Launches New Windows 10 App to Improve Desktop Browsing
Article from Social Media Today
As explained by Pinterest:
“As we focus on developing ways to help Pinners find inspiration across all interests, locations and platforms, we knew we had to improve the experience for Windows. Accessing Pinterest from desktop requires using a browser, often times with numerous tabs opened, which can make for a burdensome experience. To create a more seamless experience, today we’re officially introducing the Windows app for Pinterest on Windows 10. With Pinterest readily accessible from the start menu & taskbar and deeper integration with Windows, Pinners can now browse with a more enhanced and engaging experience.”
READ THE REST OF THE ARTICLE HERE
Pinterest founder Ben Silbermann on creating the anti-social media platform
Article from CNN
–Excerpt-
Pinterest wants to be the anti-social media platform.
Founder Ben Silbermann said the app, which allows users to “pin” pictures from around the web onto personal “boards,” says its primary goal is to inspire and ultimately get people offline. People can use Pinterest to gather recipes, help plan weddings or come up with ideas to redecorate their homes.
“At its most basic level, it’s just about you,” Silbermann told CNN Business’ Laurie Segall in a recent interview. “It’s not about following the news. It’s not about accruing followers. It’s not about following celebrities. It’s really about your personal interests.”
READ THE REST OF THE ARTICLE HERE
Pinterest Adds More Ways for Businesses to Share and Promote their Products
Article from Social Media Today
–Excerpt-
Pinterest is ramping up its eCommerce tools, this time through the addition of new product catalogs and personalized shopping recommendations, in order to maximize business potential.
First, in addition to the ‘More like this’ option beneath each Pin, which uncovers visually similar items, Pinterest is also adding a ‘More from [brand]’ option, which will showcase a broader range of product Pins from the same business.
READ THE REST OF THE ARTICLE HERE
Final Note. Pinterest is fantastic for marketing your business, but it’s not a job that one should tackle on their own. There are a lot of tricks and tactics that a Pinterest Expert like myself at Killer Diller Social knows, that can help your business achieve success on this platform and get ahead of your competition. Drop KDS a line today and lets chat how!