Pinterest has been a busy bee this last few months while we were busy turning to the web for inspiration and comfort during these difficult times. They increased their users, they made their platform more inclusive, added feautres that made shopping easier and of course challenged you to make the coolest mask for your face ever! Let’s dig in!
Note: Business owners…if anything peaks your interest and you think, “should my business be on on Pinterest?”, or “how can I make this work for my business?” Just drop me a line and let’s chat. I don’t make you buy any of my services till we discuss whether Pinterest is a good fit. What have you got to lose?
Okay back to the news!
Pinterest tops 400 million monthly active users—with Gen Z, men and Millennials driving growth
Source: Pinterest
It’s official: More than 400 million people around the world now come to Pinterest every month to find inspiration. If our positive corner of the internet were a country, it would surpass the United States as the third largest in the world.
Pinterest has always been for everyone. Women were the first to embrace us; they still make up more than 60%¹ of our platform globally—and we’re proud of it. As we cross this 400 million monthly active users (MAU) milestone, Gen Z and Millennials are driving much of our growth, with the number of men on Pinterest also jumping nearly 50% year on year, too. What are Gen Z, Millennials and men searching for on Pinterest? The answer might surprise you:
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The Future of Beauty: Pinterest announces inclusive product updates as beauty searches rise
Millions of people around the world use Pinterest for beauty inspiration each month, making the beauty category one of the largest on the platform. As Pinterest becomes more shoppable with a growing set of diverse content, today we’re announcing updates to skin tone ranges and the addition of new brands to virtually shop and try on lipsticks through AR Try on. These updates increase the discoverability of beauty products and tutorials personalized to individual skin tone, style, and preference.
Skin tone ranges (our inclusive beauty results search feature) is now available beyond the U.S.— in the UK, Canada, Ireland, Australia, and New Zealand — and the design has been refreshed to surface options right from search results. The quality of the technology has also improved, and the number of beauty and fashion Pins where a skin tone can be identified has quadrupled. Our skin tone signal is now 3x as likely to detect multiple skin tone ranges in top search results, compared to previous technology.
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Shop with your camera: Pinterest launches Shop tab on Lens visual search results
As more retailers come online and bring their products to Pinterest, we’re making it easier for Pinners to shop with their camera. Over the years we’ve greatly improved the results that appear when you snap a photo with Lens camera search, to match related suggestions and products to buy. There are 3x as many visual searches using the Pinterest camera than last year. Today, we’re launching a shop tab right on Lens results. Just click the camera in the search bar, snap or upload a photo, and see a “Shop” tab with a feed of shoppable Pins based on the in-stock products we’ve identified in that image. Every Product Pin links directly to the checkout page on the retailer’s site.
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Pinterest invites you to “Make a Statement Mask”. Stay Safe & Look Cool while doing it!
Face masks are becoming more than a functional utility — they’re an essential style statement. And, as the global pandemic continues to evolve, face masks will remain an important wardrobe staple. According to a recent Pew research study, 65% of U.S. adults say that they already have personally worn a mask in stores or other businesses all or most of the time in the past month.
People are coming to Pinterest for inspiration and to find new ways to discover their personal style and identity. To further inspire Pinners to make face masks part of their every day, Pinterest is announcing its “Make a Statement Mask” challenge by enlisting the help of creators to make unique masks that will show off individuality and style.
In the first couple of months of the pandemic, we saw explosive growth in searches for DIY mask basics, such as ‘easy mask DIY’ (21x) and ‘DIY face mask sewing pattern with filter’ (23x). And now, Pinners are getting creative and bold with their mask styles in order to incorporate them into their daily wardrobe and make fashion statements, with 36x more boards created for fashion face masks. A few other recent mask trends we’re seeing include…..
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Everything you read above, including the mask making DIY challenge can possibly be a way to reach users with your business. So don’t be afraid to reach out a talk with me on how we can make it happen.