As a Pinterest marketer, one of my favorite tasks is helping small business clients decide what to post on Pinterest. Many of them have great content on their websites but struggle to transfer it effectively to the platform. Others need guidance on creating website content that improves their visibility in search engines, and I’ve been able to assist them with that as well.

Let me help you! But if you’re not ready to hire me, no problem—here are some tips to get you started on the right path.

What Your Small Business Should Be Posting

Deciding what content to post on Pinterest depends on your goals, audience, and the platform’s strengths. Pinterest thrives on visual inspiration, making it ideal for creative, educational, and discovery-driven content. Here’s how to plan your Pinterest content:

1. Define Your Niche

• Identify your focus: What is your business or personal brand about? Whether it’s fashion, food, travel, fitness, or DIY crafts, keeping a consistent theme will attract a loyal audience.
• Research your audience: Understand your target audience’s interests, demographics, and behaviors. Pinterest is predominantly used by people seeking ideas, projects, or solutions, so tailor your content accordingly.

2. Focus on Visual Appeal

• High-quality images: Pinterest is a visually-driven platform, so invest in high-resolution, aesthetically pleasing photos. Use bright, clean, and engaging visuals.
• Vertical format: Pins perform best when they are vertical (2:3 aspect ratio). Longer images tend to stand out in users’ feeds.
• Videos: These are popular on Pinterest because they present information in a visual and easy-to-digest format.
• Brand your images: Incorporate consistent elements like your logo, website link, colors, or typography into your visuals. This ensures that when people see your images, they instantly recognize and associate them with your brand.

Tip: Have captions added to your videos because many people don’t watch them with the sound on.

3. Create Evergreen Content

• Timeless posts: Focus on content that will remain relevant over time, such as tips, tutorials, guides, or inspirational quotes. Evergreen content drives long-term engagement.
• Seasonal content: While evergreen is important, seasonal or event-based content like holiday ideas, back-to-school tips, or wedding inspirations also perform well.

Further Reading: Repurpose Your Content On Pinterest: How-To!

4. Offer Value through How-To Guides and Tutorials

• DIY, recipes, and tutorials: Pinterest users love actionable content. Step-by-step instructions or how-to guides (like crafting, cooking, or styling) perform very well.
• Educational content: Provide helpful insights through “tips” or “cheat sheets” related to your niche.

5. Promote Blog Posts or Products

• Drive traffic: If you have a blog or online store, use Pinterest to promote your articles, products, or services. Ensure your pins have engaging headlines and clear calls-to-action.
• Use rich pins: Enable rich pins, which add extra information directly on your pin (e.g., prices, ingredients, or summaries) to make them more informative.

Further Reading: The Reasons Why Blogging is More Crucial Than Ever for Website Traffic

6. Stay On-Trend

• Research Pinterest trends: Use Pinterest’s built-in trends tool to see what’s popular at the moment. Create content around trending topics or themes to stay relevant.
• Seasonal boards: Create specific boards for events, holidays, or trending topics to attract users searching for related content.

Tip: Pinterest has a free “Trends” tool that anyone can use that will let you know what people are searching for and when.

7. Add Text Overlays to Images

• Make your content clear: Adding a small amount of text overlay on images helps explain what the pin is about, making it easier for users to understand at a glance.
• Catchy headlines: Use engaging titles or value-driven phrases like “10 Tips for…” or “How to…” that promise users a solution or insight. Use Keywords (see below).

8. Use Keywords

• Keyword-rich descriptions & title: Optimize your pins by adding relevant keywords in the description and title, to improve visibility in Pinterest’s search results.

Tip: How to figure out what those keywords are? Type into the Pinterest Search Engine what you want to post and see how it comes up in the results. Those are your keywords.

9. Repurpose and Repost Content

• Update old content: If you have existing content, tweak it for Pinterest. Blog posts, Instagram images, or YouTube tutorials can be repurposed into pins.
• Refresh pins: It’s okay to repost high-performing pins with slight updates (e.g., a new image or title) to keep the content fresh.

10. Leverage Pinterest Analytics

• Track performance: Use Pinterest Analytics to see what content resonates most with your audience. This data will guide future content creation.
• Refine based on insights: Adjust your strategy by focusing more on the content that performs well and minimizing what doesn’t engage your audience.

Key Takeaways:

• Focus on your niche and post consistently around that theme.
• Prioritize high-quality, vertical images that are visually appealing.
• Provide value through tutorials, guides, and educational content.
• Optimize for searchability using relevant keywords.
• Adapt to trends and update content based on analytics.

By aligning your content with your brand and audience while leveraging Pinterest’s strengths, you can create engaging pins that boost visibility and traffic.

Need some guidance? Killer Diller Social is here to set you on the path to Pinterest success! Reach out to me, Elizabeth, today for a free, no-pressure chat.

I look forward to hearing from you and good luck on Pinterest!

Elizabeth-Owner of Killer Diller Social