I have written previously “on aligning content to seasonal or special moments” and that time is here more then ever..it’s the HOLIDAY SEASON!
Thanksgiving, Black Friday, Holidays and New Years are fast approaching and that means searches on Pinterest are ramped up to 110%. If your brand is on Pinterest, your seasonal content should be too (like ASAP).
Showing seasonal moments or special occasions makes your creative feel relevant and relatable. In a study, Pins that referenced these topics drove 10x higher aided awareness (Source).
THANKSGIVING (from Pinterest)
Source: Joyfullygrowingblog.com
Popular Searches (these are not the only terms to use. Check your Pinterest Search Bar for more options):
- Mashed Potatoes
- Turkey Recipes
- Thanksgiving Appetizers
- Friendsgiving
780 Million Pins Saved each year; 67 Million Searches each year
Peak Advertising Opportunity: June-November
Hack the holiday:
Show holiday hosts how to throw the ultimate Thanksgiving. From guest-ready bedroom decor to meal prep shortcuts, hostess gift ideas to last-minute cleaning tricks, your brand can help Pinners streamline their feast day.
Travel truths:
Pinners are on the move and they want to get to their turkey on time. From the smartest carry-on to the comfiest travel kicks, you can equip Thanksgiving travelers with the top travel gear to get them from point A to point B.
SEO TIP: Use the Keywords highlighted in the paragraphs, in your descriptions, hashtags and saved images.
BLACK FRIDAY
Popular Searches:
- Black Friday Memes
- Black Friday Sale
16 Million pins saved each year; 1 Million search each year
Peak Advertising Opportunity: June-November
Giving back Friday:
For savvy shoppers, Black Friday and Cyber Monday offer the perfect opportunity to do some holiday gift giving on a budget. Help Pinners spread the love by turning your post-Thanksgiving deals into curated gift guides for all the people on their nice list.
Treat yo’ self:
Don’t leave Pinners relying on Santa to give them what they really want. Instead, turn Black Friday into a national day of self-care with your brand’s pick of gifts for yours truly. For travel brands, why not suggest pampering experience packages like spa getaways or peaceful yoga retreats?
HOLIDAYS
Source: Trendecors.com
Popular Search Terms:
- Christmas Decorations
- Winter Outfits
- Elf on the Shelf Ideas
- Appetizers for a Party
3 Billions pins saved each year; 321 Million searches each year
Peak Advertising Opportunity: June-December
Wrapping up the holidays:
The holidays can be a busy time and whether preparing for a family gathering, dinner or party, it’s easy to get a little overwhelmed. Be there for Pinners with your very own Holiday Survival Guide. From must-know cleaning hacks and crowd-pleasing spreads to some very merry home decor ideas, provide people on Pinterest everything they need to make this the most wonderful time of the year.
Holiday looks that sleigh:
‘Tis the season for holiday parties! Every year, people turn to Pinterest to plan for all of those upcoming celebrations with family and friends. Whatever the occasion, help them go beyond the ugly sweater with festive fashion ideas and essential makeup tutorials.
NEW YEARS EVE
Source: inspiredherway.com
Popular Searches:
- New Year’s Eve Outfit Ideas
- New Year’s Nails
- New Year’s Quotes
- New Year’s Resolutions
183 Million pins saved each year; 14 million searches each year
Peak Advertising Opportunity: June-December
Try the trends:
New year, new trends (note: the below is 2019 Pinterest Trends. Update with 2020 Trends (not available at time of posting)). People come to Pinterest to try new things, and what better time for that than the resolution-ready month of January? Whether it’s styling a hygge home or baking a keto dessert, show Pinners how easy it is to weave the latest Pinterest trends into their life.
The anti-resolution:
Forget the obvious resolutions like budgeting or dieting. Provide Pinners with totally fun goals that will kick the year off with a bang. Whether it’s a bold new haircut or mastery of the air fryer, these out-of-the-box resolutions may just stick through the entirety of 2020.
The 20’s are coming!:
2020 is almost upon us and that means there will be loads of 1920’s parties being thrown this December. Pinners will be looking for 1920s Fashion, 1920s Hair & 1920s Makeup Ideas. As well as how to make their parties look Great Gatsby/ Art Deco Fantastic. Provide them what they want.
Now that you have the ideas on what direction to take your content, remember that those images need to be EYE CATCHING, VERTICAL and with KEYWORDS. Miss doing any of these things and you miss a great opportunity to get in front of all those pinners looking for some inspiration this holiday season.
Don’t know where to start or need a bit of help? Killer Diller Social has packages for every stage of your Pinterest Journey. Take a look HERE and then drop us a line.
Happy Content Creation!